The first step was aligning with my team to identify the primary goals and priorities for the website redesign.

We outlined the top three areas for improvement to help guide our design decisions and focus our efforts on the highest-impact opportunities.

I established a refreshed brand identity that better resonated with our audience.

By incorporating purple, a color commonly associated with domestic violence awareness, and a more approachable illustrated logo featuring a butterfly, we were able to align more closely with the cause.

Millions of individuals seek domestic violence resources online each year, yet information is often fragmented across multiple platforms, making it difficult to find support in one place.

To address this challenge, I designed a centralized resources section with a custom code component that streamlined access to critical information and improved the overall user experience.

I designed a Contact Us section connected to clear CTAs, making it easier for partners, donors, and community members to quickly connect with the organization.